Independent performance marketing advisory

Preparing brands for their agency transitions; strengthening marketing performance, and resolving specific growth challenges.

Focused where performance matters most

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Agency transition:
Prepare your new agency, as they are being appointed.

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Performance clarity:
Know where marketing is delivering, and where attention is needed

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Focused solution:
Review a specific performance challenge, and support delivery.

Senior experience. Independent perspective.

I’m Marc O’Shea, founder of Made By Meaning.Leadership experience
15 years in performance marketing, including Executive Director roles at Publicis and GroupM.Enterprise Scale
Led a transition and 42-person performance team managing £120m in annual media spend for Adobe across APAC.Commercial focus
Connecting paid digital acquisition to measurable business outcomes.Independent Advice
I do not run a competing agency. My role is to help your team make informed decisions and work effectively with its partners.

Clear scope. Practical outputs.

Agency transition preparation:
A detailed performance transition map covering critical requirements, ownership, dependencies and unresolved decisions—giving your team and incoming agency a clearer foundation for handover and launch.Performance review:
A focused review of your reporting, measurement or acquisition performance, with clear findings and prioritised recommendations.Implementation support:
Separately scoped support to put agreed recommendations into practice alongside your internal team and agency partners.

Appointing a new agency? Or, facing a specific performance challenge?

Connect on LinkedIn

Connect with me on LinkedIn to arrange a confidential introductory conversation.We’ll discuss the situation, what support is already in place and whether there is a useful role for me.

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