For B2B founders trapped by the complexity they created, we don't just sell advice. We install your bespoke, client-owned Freedom Engine™.The system for predictable, profitable growth that reclaims your sovereignty.
Most B2B companies hit a wall.
The hustle that got you here has become the source of chaos.You’re trapped inside "The Growth Machine"... a tangled system of siloed dashboards, misaligned teams, and endless meetings that consumes your capital and your freedom.You have more data than ever, but less clarity.
You're hiring more people, but moving slower.
You're the visionary who has become a manager, a creator who has become a referee.This isn't a scaling problem.
It's a systems problem.
The market sells two flawed cures: expensive agencies that create dependency, or more software that adds complexity.Both treat the symptoms. We find the disease.We reject this broken model. Our method is Sovereign Diagnostics™, a proprietary system forged in the only place with zero tolerance for inefficiency: the ruthless, P&L-driven world of enterprise B2C, where I managed over £100M in budgets for brands like Adobe.We apply that same unforgiving clarity to your B2B growth engine. Before we prescribe a single tactic, we conduct a rigorous, data-driven analysis to find the one constraint that truly matters.We believe you cannot fix what you cannot find.
This is not an audit.It's a 21-day, fixed-fee strategic sprint designed to give you a single, objective source of truth.We fuse your quantitative data with qualitative insights from your team to deliver your Growth Blueprint: a prioritised 90-day roadmap that tells you exactly what to fix, in what order, to unlock predictable growth.
Your Blueprint Includes:✅ Radical Clarity: A complete go-to-market data analysis, unifying your sales and marketing data into a single, coherent view of reality.✅ The Core Constraint: A root-cause analysis that isolates the 1-3 true bottlenecks killing your growth, moving beyond surface-level symptoms.✅ A Sequenced 90-Day Roadmap: An ICE-scored action plan with the specific, sequenced initiatives to take for maximum P&L impact.✅ Total Leadership Alignment: A 90-minute executive debrief to ensure your entire team is unified and committed to the path forward.

I'm Marc.I didn't learn this in a textbook. I learned it in the arena of enterprise growth, where managing £100M+ performance media & growth marketing budgets meant every decision was judged instantly by the unforgiving clarity of the cash register.It taught me a ruthless discipline.I founded Made By Meaning to bring that B2C discipline to the B2B world. My mission is to help founders escape the chaos and build calm, valuable companies that serve their life, not consume it.
The Sovereign Diagnostic™ is the essential first step to dismantling your Growth Machine and reclaiming your sovereignty.We are not a volume-based agency. We partner with a limited number of founders each quarter to ensure deep, focused engagement.Applications for our Q1 2026 cohort are now open.

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While you wait for review, understand the philosophy behind Sovereign Diagnostics™.Click the link below to watch the core methodology video.
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